GoHello™

Danish born telecoms company GoHello™ wanted to grow its business and join the ‘premier league’ of global ICT brands. Think London helped re-locate its HQ to London, in February 2008, establishing a base for further international expansion.

The company

GoHello™ is a new generation ALLmobile phone system for business. Founded in Denmark in 2001, the service combines the functionality of an office phone system with the freedom of mobile phones, saving companies over 40% on hardware, maintenance and call costs. The technology ensures calls are routed direct to employees wherever they are around the world, and enables companies to dispense with costly hardware and fixed lines.

Aim

Expanding rapidly in Scandinavia, GoHello™ wanted to accelerate its growth overseas. It also sought recognition as a proven international brand.

Think London helped with:

• market analysis
• regulatory advice
• appointing new members of the executive team
• introductions to accountants
• locating potential office space

Market Factors

• London leads the way in the growth areas of mobile, broadband and wireless technologies and is at the forefront of developing Europe’s third generation wireless networks.
• London is home to the largest concentration of IT software and services companies in Europe, generating a turnover of $7.8 billion.
• The most influential decision-makers work in London, from global corporations and trade associations to international and national politics.
• The UK is Europe’s most liberalised and dynamic telecoms market and has the most advanced infrastructure in Europe.
• The European telcos market is the world’s largest, worth $873 billion.

Business success

GoHello™ successfully re-located its headquarters to London in early spring 2008. It has since doubled its client acquisition rate, signing up over 500 users a month. GoHello™ is now recognised as a telecoms pioneer by leading research companies such as Gartner and Ovum and has been recognised internationally by the industry with five awards in 2008.

In their own words

“GoHello™ is a great success in Scandinavia — it’s 100% reliable, increases productivity, lowers business costs and has all the features of a high-end telephone system — but we had to prove that it was a world-wide product, not just some Scandinavian miracle story. Before, people asked us ‘are you sure it can work outside the Danish market?’, so we knew we had to be in a more aggressive and progressive telecoms market. Our business sits at the crossroads of the hosted services, mobile and telcos sectors, and many of the leaders of these industries are based in London.

“Think London approached us in August 2007 and with their contacts we accelerated our business. They put me in touch with accountancy services and office space agencies, and their human resources network helped me recruit new members of our executive team. They also provided me with intelligence on the mobile sector, including the regulatory framework. We moved the entire headquarters to Gloucester Place, in Central London, opening officially in late February 2008.

“My experience with Think London has been very positive: I can’t recommend them more highly. They made it very easy to find out about numerous service providers in one place. They are very proactive providing encouragement and support. We were also contacted by foreign direct investment agencies in Wales, Norfolk and Northumberland and Think London made a tangible contribution to our move to the UK capital.

“We’re very happy to be in London and we’ve doubled our growth rate. Here, everybody is looking for the next new telecommunications innovation and Gartner and Ovum are recognising us as leaders in our field. We are now correctly positioned as a truly global player, not some Scandinavian miracle company.

“The plan now is to keep the HQ here in London and grow into international territories. By 2009 we are aiming for two to four new openings; we’re considering France, the Czech Republic, the Middle East and Asia. If you do well in the UK you set the pattern for world-wide leadership; Think London helped us get a foot in the door.”

Francois Mazoudier, CEO, GoHello™

For more information about GoHello™ please visit www.gohello.com