Think London wants a lucky number of Chinese businesses to invest in the 2012 Games
Aug 9, 2008
Think London, the
foreign direct investment agency for London, has announced a new section of its website which gives
more advice and help for Chinese businesses that are looking at expanding into the UK.
The ‘8888’ page was officially launched by Think London’s Chief Executive Michael Charlton at the agency’s first major business event held in Beijing, with Minister for the Olympics and London, the Rt Hon Tessa Jowell MP.
Michael Charlton said: “
Chinese businesses are expanding quickly and looking to new global markets for growth and we want
them to make London their next home. These firms clearly recognise the importance of going global
and we hope they will now set their sights on UK and the 2012 Games in London. The new section on
Think London’s website and our office in Beijing offer direct assistance and support for Chinese
companies. We hope that they will type in 8888 and it will be a very lucky number for them.”
The Think London event co-hosted by Deloitte is the first in a series of business forums at London House, which is located in Beijing’s Shi Cha Hai district. The house will represent London’s presence in the city during the Games in Beijing.
The number 8888 has been chosen because it represents four key metrics important for
Chinese businesses which are looking to set up in London:
- 8000 kilometres away
- 8 million people
- 8 billion dollars of investment from 2012 Olympics
- 80 billion dollars of natural growth
Heather Hancock,
Managing Partner for Innovation and Brand at Deloitte UK, and leader of Deloitte's services in
support of London 2012, said: "Deloitte is delighted to be working with Think London to enhance the
business ties between China and the UK. The 2008 Beijing Olympic and Paralympic Games are a
wonderful demonstration of the achievements we can reach through cooperation and a global outlook,
working together in pursuit of shared ambitions. We believe these values are as true for business
as for sport, and are proud of our record in supporting Chinese businesses to maximise their global
opportunities through their UK presence. We look forward to working with businesses across China as
they take the road to London, following the Olympic movement."
The new Think London website information can be found at www.thinklondon.com/8888
Click here to read the chinese version of this media release.

